Examlex
A pull strategy emphasized personal selling rather than mass media advertising in the promotional mix.
Price Level
The aggregate average price of goods and services in the economy at present.
Rate of Interest
The interest segment of a loan charged to the borrower, frequently expressed in terms of an annual percentage of the current loan balance.
Savings
The portion of disposable income not spent on consumption of goods and services, set aside for future use or investment.
Investment
The action of allocating resources, usually money, with the expectation of generating an income or profit.
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