The Questionnaire Pretest Serves the Same Role in Questionnaire Design

question 22

True/False

The questionnaire pretest serves the same role in questionnaire design that test marketing serves in new product development.

---

Definitions:

AVC

Average Variable Cost, the cost a company incurs to produce one additional unit of product, excluding fixed costs.

Corrosion

The process of deterioration and consumption of a material through a chemical reaction with its environment, often leading to weakening or destruction of the material.

Concentrated Lye

A highly caustic solution, often sodium hydroxide, used for cleaning, unblocking drains, and making soap.

Accidental Spillage

Unintended release or leak of substances, which could be hazardous or non-hazardous, due to mishandling or accidents.