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The distinguishing feature of _______________ firms is that they extensively customize both their product offerings and their marketing strategy to match national conditions.
Improprieties
Actions or behaviors that are inappropriate, unethical, or considered wrong.
Elements of Fraud
Factors that must be present to prove fraud, including misrepresentation of a material fact and intent to deceive.
Misrepresentation
A false statement of fact made by one party to another, which has the effect of inducing that party into a contract.
Justifiable Reliance
A legal principle in contract law where a party can claim damages if they reasonably relied on the promises or representations of another party.
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