A Canadian Developer of Software for Automated Coal Mining Equipment

question 42

Essay

A Canadian developer of software for automated coal mining equipment has been approached by a Chinese mining conglomerate with an offer to cooperate on adapting the software to the Chinese market.If the Canadian company agreed to work with the Chinese company, they would have to reveal the software's source code (the source code is the key to software and is used to protect proprietary technology).The sales department is strongly in favour of entering into an agreement, but the CEO is afraid that the company will lose control of its technology.Prepare a recommendation for the CEO with the pros and cons of the joint venture.

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Definitions:

Excellent Service

The provision of outstanding and superior service that exceeds customer expectations.

Mental Toughness

The ability to remain resilient and consistently perform towards one’s personal goals despite challenges, pressure, or failure.

Physical Stamina

The ability of the body to sustain prolonged physical activity without becoming overly tired.

Reciprocity

A social norm that involves mutual exchange, where an action or service is repaid with another action or service of similar value.