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According to this theory, if people believe they are not being treated fairly, especially in relation to relevant others, they will be dissatisfied, and this belief will have a negative effect on their job performance.
Demographic Variable
An individual characteristic that can be used to segment populations, such as age, gender, income, or marital status, for analysis or marketing purposes.
Unevenly Distributed
Refers to a situation where resources, values, or qualities are not spread out evenly or uniformly across a given area or among a group.
Demographics
Demographics involve statistical data relating to the population and particular groups within it, used for identifying target markets.
Advertising Media
Various platforms or channels through which promotional messages are communicated to the public, including television, radio, print, and digital formats.
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