As Firms Begin Exporting to Foreign Clients and Become What

question 69

Multiple Choice

As firms begin exporting to foreign clients and become what Adler calls "international corporations," they must:

• A)Increase the standardization of products and services
• B)Adapt their products but not their approach to those of the local market
• C)Adapt their approach and products to those of the local market
• D)Adapt their approach but not their products to those of the local market

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