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Multicultural teams are most effective when they face tasks requiring:
Nudging
A concept in behavioral economics that involves subtly guiding choices and behaviors through indirect suggestions and positive reinforcements without restricting freedom of choice.
Influence Behaviour
involves affecting or changing how someone acts or decides, typically through persuasion or example.
Providing Information
The process of sharing relevant and valuable data or insights with stakeholders to aid understanding or decision-making.
Bruce Philp
A recognized figure in branding and marketing, known for his insights on consumer culture and brand identity.
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