In Some Cases, Both the Product and the Marketing Message

question 71

True/False

In some cases, both the product and the marketing message are similar worldwide; this is particularly true for high-end products.

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Definitions:

Word-of-Mouth

Informal communication among consumers sharing opinions and experiences about products or services, influencing potential buyers.

Unconventional Locations

Unconventional locations refer to non-traditional or unique places used for events, businesses, or activities, often to generate interest or attract a specific demographic.

Negative WOM

Negative word-of-mouth; the act of sharing unfavorable opinions or experiences about a product, service, or brand with others.

Word-of-Mouth Communication

The act of consumers providing information to other consumers about products or services, typically viewed as a trustworthy source of information.