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What is GLOBE? Discuss its cultural dimensions.
Sales Forecasting
The process of estimating future sales volumes based on historical data, market trends, and analysis.
Industrial Products
Goods produced and used in industrial processes, including machinery, equipment, and materials, distinct from consumer products sold for personal use.
Market Tests
Trials conducted in a specific geographic area or with a targeted group of consumers to evaluate the potential success of a new product, service, or marketing strategy before a wider launch.
Sales Force Estimates
Projections made by a company's sales team regarding future sales, based on their experiences and market understanding.
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