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Marketers must be responsive to social networks.
Parents
Primary caregivers and guardians responsible for raising and nurturing their offspring, playing a key role in their social and emotional development.
Family Values
A set of social and moral principles and beliefs considered by a society or group to be important for the welfare and cohesion of the family unit.
Functionalism
A sociological theoretical viewpoint that sees society as a complicated system with components that collaborate to foster cohesion and stability.
Social Order
The organized and patterned social arrangements which are maintained through social, legal, and political institutions to provide a sense of stability and predictability to societal members.
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