Examlex
Suppose a firm is considering production of a new product whose projected sales include sales that will be taken away from another product the firm also produces. The lost sales on the existing product are a sunk cost and are not a relevant cost to the new product.
Positive Emphasis
The practice of focusing on positive aspects or outcomes in communication to foster a favorable perception or response.
Bad-News Placement
A communication strategy in which unfavorable news or information is positioned within a message in a way that aims to minimize negative impact or perception.
Preachy Messages
Communications or speeches that moralize excessively, often perceived as irritating or condescending by the audience.
Equal Writer-Reader Relationship
A communicative approach where the writer addresses the reader's needs, interests, and levels of understanding as equally as possible.
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