Which of the Following Is Correct

question 14

Multiple Choice

Which of the following is correct?

• A) Generally,debt to total assets ratios do not vary much among different industries although they do vary for firms within a particular industry.
• B) Utilities generally have very high common equity ratios due to their need for vast amounts of equity supported capital.
• C) The drug industry has a high debt to common equity ratio because their earnings are very stable and thus,can support the large interest costs associated with higher debt levels.
• D) Wide variations in capital structures exist between industries and also between individual firms within industries and are influenced by unique firm factors including managerial attitudes.
• E) Since most stocks sell at or around their book values,using accounting values provides an accurate picture of a firm's capital structure.

Explain the concept of reactance and distinguish between independence and anticonformity.

Analyze the role and characteristics of market mavens and surrogate consumers.

Understand the impact of negative WOM and consumer-generated online content on brand reputation.

Grasp the concept of the wisdom of crowds and its application in market research and product design.

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Definitions:

Brand Loyalty

The tendency of consumers to continue buying the same brand of goods or services, demonstrating a preference over competitors based on positive experiences.

Adoption

The act of starting to use, support, or incorporate something new, such as a technology, idea, or practice.

Awareness Stage

The initial phase of the marketing funnel where potential customers first become acquainted with a product or brand.

Adoption

The act of legally taking another's child and bringing it up as one's own or embracing ideas, methods, or innovations.