[Solved] To determine the appropriate P/E multiple for an individual firm simply take the average P/E multiple for the firm's industry and multiply it by the beta for the individual firm. Stereotyping: The act of applying generalized beliefs or attributes to individuals based on their membership in a particular group, often leading to oversimplified and inaccurate judgments. Violent Pornographic Movies: Films containing explicit sexual content that also incorporate elements of violence, potentially influencing viewers' attitudes and behaviors. Aggressive Sexual Encounters: Interactions of a sexual nature that are forceful, coercive, or violent, lacking consent from one or more parties. Mere Exposure Effect: A psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.