When a Marketing Manager Surveys a Few of the Customers

question 29

Multiple Choice

When a marketing manager surveys a few of the customers for the purpose of drawing a conclusion about the entire list of customers, she is applying:

• A) inferential statistics.
• B) descriptive statistics.
• C) quantitative models.
• D) numerical measures.

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Definitions:

Quantity Demanded

The aggregate sum of a product or service that buyers are ready and able to buy at a particular price point.

Gasoline

A flammable liquid derived from petroleum, primarily used as fuel in internal combustion engines.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price within a specified period.

Demand

The quantity of a good or service that consumers are willing and able to purchase at various prices during a given period of time.