The Human Resources Department at a Major High Tech Company

question 81

Multiple Choice

The human resources department at a major high tech company recently conducted an employee satisfaction survey of 100 of its 3,000 employees. Data were collected on such variables as age, gender, marital status, current salary, level of overall satisfaction on a scale from 1 to 5, number of years with the company, and job title. Considering the age variable where employees were asked to list their age at their last birthday, which of the following best describes the level of data measurement for that variable?

• A) Interval level
• B) Nominal level
• C) Ratio level
• D) Cross-sectional data

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Definitions:

Strategic Marketing Planning Process

A methodical approach focused on developing marketing strategies through analyzing competitive environments, market trends, and organizational objectives.

Planning Phase

The part of the strategic marketing planning process when marketing executives, in conjunction with other top managers define the mission or vision of the business and evaluate the situation by assessing how various players, both in and outside the organization, affect the firm’s potential for success.

Licensing Requirements

Regulations and criteria set by authorities that individuals or businesses must meet to legally operate in certain professions or activities.

Market Development

A growth strategy in which a company aims to increase market share by promoting existing products, or introducing new products, into new markets or segments.