A Study Was Recently Done in Which the Brand Preference

question 78

Multiple Choice

A study was recently done in which the brand preference for breakfast cereal was analyzed against the gender of the shopper. The study consisted of 200 male shoppers and 300 female shoppers. Three different cereal brands were considered: A, B, and C. A total of 250 female shoppers preferred brand A, 25 female shoppers preferred brand C. The number of female shoppers that preferred brand B was:

• A) 25.
• B) 100.
• C) 75.
• D) 50.

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Definitions:

Demand

The level of demand for products or services that purchasers can and are willing to pay for at numerous prices over a designated period.

Substitutes

Goods or services that can be used in place of each other, with the capability of satisfying similar consumer needs or desires.

Coors

A well-known brewing company based in Golden, Colorado that produces a wide range of beers.

Budweiser

A popular American beer brand known for its lager.