A Study Was Recently Done in Which the Brand Preference

question 81

Multiple Choice

A study was recently done in which the brand preference for breakfast cereal was analyzed against the gender of the shopper. The study consisted of 200 male shoppers and 300 female shoppers. Three different cereal brands were considered: A, B, and C. A total of 250 female shoppers preferred brand A, 25 female shoppers preferred brand C. A total of 100 shoppers preferred brand B. The number of male shoppers that preferred brand B was:

• A) 25.
• B) 100.
• C) 75.
• D) 50.

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Definitions:

Net Income

The total profit of a company after all expenses, including taxes and operational costs, are deducted from revenue.

Variable Expenses

Costs that vary in proportion to the level of activity or volume of goods produced.

Management Accounting

The field of accounting aimed at providing managers within the company with the financial information necessary to make informed business decisions.

Depreciation Expense

The systematic allocation of the cost of a tangible asset over its useful life.