The URS Construction Company Has Submitted Two Bids, One to Build

question 7

Multiple Choice

The URS construction company has submitted two bids, one to build a large hotel in London and the other to build a commercial office building in New York City. The company believes it has a 40% chance of winning the hotel bid and a 25% chance of winning the office building bid. The company also believes that winning the hotel bid is independent of winning the office building bid. What is the probability the company will win both contracts?

• A) 0.55
• B) 0.44
• C) 0.10
• D) 0.75

---

Definitions:

Neuromarketing Technique

The application of neuroscience principles to marketing, aiming to understand how consumers' brains respond to marketing stimuli and influence their decision-making.

Eye Tracking

A technology that measures where and how long a person looks at various parts of a screen or environment, often used in market research and UI/UX design.

Predictive Modeling

The use of statistical techniques to create models that can predict future events or outcomes based on historical data.

Ethical Standards

Moral principles that govern a person's or group's behavior and practices, often applied in a professional context to ensure integrity and fairness.