Which of the Following Statements About Regression/correlation Analysis Is FALSE

question 49

Multiple Choice

Which of the following statements about regression/correlation analysis is FALSE?

• A) Correlation analysis involves the measurement of the closeness of the relationship between two or more variables.
• B) Regression analysis involves the derivation of an equation that relates the criterion variable to one or more predictor variables.
• C) Regression analysis can establish the causal relationship between two or more variables.
• D) The regression line minimizes the sum of the squared deviations about the line.
• E) It is much more common to conduct regression analyses using a computer.

Understand the concept of the lagged effect in marketing campaigns.

Comprehend the role and growth of direct marketing in the current consumer purchase landscape.

Recognize the importance and application of corporate blogs in IMC efforts.

Analyze the contrast and similarities between mobile marketing and online marketing.

---

Definitions:

Variable-Ratio

A reinforcement pattern in which a reaction is rewarded following a random number of responses, resulting in consistent and elevated rates of response.

Fixed-Ratio

A reinforcement schedule where a response is reinforced only after a specified number of responses have occurred.

Fixed-Interval

A reinforcement schedule in which the first reaction is reinforced after a predetermined period, resulting in a patterned series of responses.

Variable-Interval

A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed.