An Advertising Company Has Developed a New Ad for One

question 49

Multiple Choice

An advertising company has developed a new ad for one of the national car manufacturing companies. The ad agency is interested in testing whether the proportion of favorable response to the ad is the same between male adults versus female adults. It plans on conducting the test using an alpha level equal to 0.05. A sample of 100 adults of each gender will be used in the study. Each person will be asked to view the ad and indicate whether they find the ad to be "pleasing" or not. Given this information, what is the critical value?

• A) z = 1.645
• B) t = 1.96
• C) z = 1.96
• D) Can't be determined without knowing the results of the sample.

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Definitions:

Sets Aside

To put something away or to reserve it for a specific purpose or later use.

Acknowledgment Response

A reply or answer given in recognition of receiving something, often used in communication settings to confirm the receipt of a message.

Universally Understood

Refers to concepts, symbols, or messages that are recognized and interpreted the same way by people across different cultures or backgrounds.

Paraphrasing

the action of expressing the meaning of something written or spoken using different words, especially to achieve greater clarity.