Examlex
When a regression equation includes a term such as x1x2 where two independent variables are multiplied,this is an interaction term.
Touch Point Data
Information collected from various customer interactions with a brand, product, or service, used for insightful analysis.
Correlate
To correlate is to establish a relationship or connection between two or more variables, indicating that when one variable changes, there is a predictable change in the other.
Customize Products
The process of modifying products to meet specific customer requirements or preferences, enhancing customer satisfaction and loyalty.
Customer Relationship Management
A strategy for managing an organization's interactions with potential and current customers, utilizing data analysis about customers' history with a company to improve business relationships.
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