The All American Toy Company has records for quarterly sales for the past 4 years.These data are shown as follows:
Given these data,develop a forecast for quarter 17 using a double exponential smoothing model with alpha = 0.20,beta = 0.30 and starting values for C and T based on the linear trend regression model for periods 1-16.
Definitions:
Common Stock
Shares entitling the holder to dividends that fluctuate in amount and the right to vote on the company's policy and corporate decisions.
Net Income
The total earnings of a company after subtracting all expenses, taxes, and costs from its total revenue.
Equity Method
An accounting technique used by firms to assess the profits earned through their investment in other companies, recording income based on their share of net earnings.
Common Stock
Shares entitling their holder to dividends that vary in amount and may even be omitted, unlike preferred stock which has a fixed dividend.
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