Discuss Ways an Organisation Can Listen to Its Customers

question 37

Essay

Discuss ways an organisation can listen to its customers.What are the implications for organisations in offering a number of communication channels through which its customers can interact with frontline-staff?

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Definitions:

Common Shares

Units of ownership interest or equity in a corporation that entitle their holder to a share of the corporation's earnings and give them the right to vote.

Earnings Per Share

A financial metric that indicates the portion of a company's profit allocated to each outstanding share of common stock.

Preferred Shares

A type of ownership in a corporation that has a higher claim on assets and earnings than common stock and often pays dividends at a fixed rate.

Shareholders' Equity

The residual interest in the assets of a corporation after deducting its liabilities, representing ownership value held by stockholders.