Public Relations PR Is Concerned with

question 23

Multiple Choice

Public Relations PR is concerned with

• A)the range of organisational activities required to keep a customer satisfied
• B)creating the organisation's public presence and influencing its publics to take some course of action
• C)marketing your image and building your organisation's structural base
• D)ensuring employees of the company are satisfied with the way business is conducted

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Definitions:

Instinctive Drift

The inclination of an animal to return to innate behaviors that disrupt a learned response.

Sensory Adaptation

The adaptation process of sensory receptors becoming duller in response to stimuli that stays the same over time.

Stimulus Generalization

The process by which a response originally elicited by a specific stimulus is elicited by similar stimuli.

Spontaneous Recovery

The reappearance of a previously extinguished response after a period of no exposure to the conditioned stimulus.