Allbert and Zawawi 2000 Suggested That an Effective Strategic Communication

question 2

Multiple Choice

Allbert and Zawawi 2000 suggested that an effective strategic communication plan should

• A)use creative,colourful and attractive images
• B)use colloquial language
• C)use email,Internet,facebook or Myspace formats
• D)be open,clear,consistent,timely and receiver-oriented

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Definitions:

Classical Conditioning

A conditioning technique where two stimuli are repeatedly connected; the reaction, at first prompted by the second stimulus, ultimately becomes prompted by only the first stimulus.

Unconditioned Stimulus (US)

A stimulus that naturally triggers a response without the need for prior learning.

Conditioned Stimulus (CS)

In classical conditioning, a previously neutral stimulus that, after being repeatedly paired with an unconditioned stimulus, evokes a conditioned response.

Morphine

A potent opiate analgesic drug used to relieve severe pain.