The Three Objectives of Public Relations Provided by Baskin, Aronoff

question 38

Multiple Choice

The three objectives of public relations provided by Baskin, Aronoff and Lattimore (1997) are to

• A) create information, disseminate information and monitor information.
• B) maintain positive opinion, neutralise hostile opinion and create opinion where there is none.
• C) make an image, monitor the image and modify the image.
• D) create information, modify images and neutralise hostile opinions.

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Definitions:

Government Involvement

The participation or intervention of a governmental body in various aspects of society, including the economy, education, and public policy.

Social Crisis

A situation that leads to significant disruption or harm to a society, potentially arising from economic, political, or environmental challenges.

Privatized System

A setup where services or enterprises once operated by the government are transferred to private sector control and ownership.

Alfred Landon

A prominent American politician, known for being the Republican nominee for President in 1936 but was defeated by Franklin D. Roosevelt.