The Use of Effective Communication Skills in Public Relations Is

question 75

Multiple Choice

The use of effective communication skills in public relations is critical because

• A) such skills are 'best practice' and required in a global environment.
• B) it facilitates an open, transparent and clear relationship with stakeholders.
• C) stakeholders have expectations that need to be met.
• D) the organisation pays for staff to have such skills.

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Definitions:

Drive

An internal motivational state created by physiological or psychological needs that drives an organism to fulfill those needs.

Homeostasis

The ability of an organism or environment to maintain stability in response to changes.

Intrinsic Motives

Internal drives for behavior that come from personal satisfaction or the joy of doing a task, rather than external rewards.

Drive Level

The intensity of an urge or motivation that propels an individual towards a certain behavior to satisfy a need or achieve a goal.