Any Type of Persuasive Message Has the Following Common Components

question 41

True/False

Any type of persuasive message has the following common components: introduction, body and attachment.

Acknowledge the effect of culture and structural factors on power.

Understand expert power and its basis on knowledge and information.

Realize the importance of network positioning and its impact on power.

Differentiate between various major and minor sources of power.

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Definitions:

Information About Quality

Knowledge or data regarding the characteristics or attributes of a product or service that determine its overall value to a consumer.

Product-Variety Externality

External benefits or costs to society resulting from a variety of products beyond what would be provided by market forces alone.

Business-Stealing Externality

A negative externality that occurs when new products or services enter a market, reducing the sales and profitability of existing products or services.

Spillover Costs

Costs that affect parties who are not directly involved in a transaction or economic activity.