The Purpose of the AIDA Formula in the Order of Information

question 23

Multiple Choice

The purpose of the AIDA formula in the order of information is

• A) to catch the attention and interest of the reader and their desire and willingness to take action.
• B) to help readers' understanding and draw their attention to the writer.
• C) to inform the reader and request data from them.
• D) to appeal to the reader's values and create desire for a product or a service.

---

Definitions:

Egocentrism

The inability to differentiate between one's own viewpoint and that of others, often observed in early childhood development.

Conservation

The understanding that certain properties of objects or substances remain the same even when their appearances change, a concept crucial in cognitive development.

Preconventional Level

Refers to the first level in Kohlberg's stages of moral development, characterized by an individual's moral reasoning that is based largely on external consequences and rewards.

Moral Development

The process through which individuals develop proper attitudes and behaviors towards other people in society, based on social and cultural norms, laws, and rules.