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Trackback refers to
Strategic Marketing Process
A systematic approach to researching, planning, executing, and evaluating marketing strategies to achieve business objectives.
Planning Phase
the stage in a project or process where objectives are defined, and the methods to achieve them are formulated.
Marketing Program
A comprehensive plan that integrates all marketing efforts, such as advertising, promotions, and branding, to achieve specific business objectives.
SWOT Analysis
A framework for analyzing a company's internal competencies (strengths and weaknesses) and its external environment (opportunities and threats) to inform strategy.
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