The Kano Model of Customer Requirements Uses the Term "Satisfiers

question 57

Multiple Choice

The Kano Model of customer requirements uses the term "satisfiers" to refer to:

• A)the basic requirements that are generally not stated by a customer but are assumed as a given.
• B)the aesthetic features of a product that do not add any value to the product.
• C)the requirements that customers expressly say they want in a product.
• D)the new or innovative features in a product that are not expected by customers in a product.

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Definitions:

Unit Selling Price

The price at which a single unit of a product is sold to customers.

Unit Variable Cost

The cost that varies with each unit produced, including materials, labor, and other expenses directly tied to production volume.

Minimum Required Rate Of Return

This is the lowest acceptable return on an investment, determined by the investor's risk tolerance, inflation expectations, and the opportunity cost of capital.

Total Fixed Costs

The sum of all costs that do not change with the level of production or sales over a certain period, such as rent, salaries, and insurance.