Which of the Following Is a Reason Why Organizations Measure

question 2

Multiple Choice

Which of the following is a reason why organizations measure customer engagement and satisfaction?

• A)It helps them in determining their financial requirements and the required value of the cash reserve ratio.
• B)It helps them to discover customer perceptions of how well the organization is doing in meeting customer needs.
• C)It helps them to segment markets based on demographic characteristics of the customers.
• D)It helps them in determining their human resource requirements.

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Definitions:

Wasted Coverage

Situations where marketing efforts reach individuals outside the target market, resulting in inefficiency and wasted resources.

Media Divergence

The trend of media platforms and outlets becoming more varied and specialized, catering to niche audiences and interests.

Advertising Spillover

The effect that advertising for one product or brand has on another due to overlap in customer base or market.

Cord-Cutting

The trend of consumers cancelling or forgoing traditional cable or satellite television services in favor of streaming or Internet-based alternatives.