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The focus groups have a higher cost of implementation compared to other approaches used for gathering customer information.
Perirhinal Cortex
A region of the brain associated with memory and recognition of familiar objects.
Entorhinal Cortex
A cortex located in the medial temporal lobe that functions as a hub in a widespread network for memory, navigation, and the perception of time.
Orbitofrontal Cortex
The part of the frontal lobe situated above the orbits or eye sockets, involved in decision making and processing of rewards and punishments.
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