Figure 5-5 -Refer to Figure 5-5.At a Price of $12 Per Unit,sellers

question 310

Multiple Choice

Figure 5-5
-Refer to Figure 5-5.At a price of $12 per unit,sellers' total revenue amounts to

• A) $150.
• B) $200.
• C) $288.
• D) $364.

---

Definitions:

Penetration Pricing

A marketing strategy that involves setting a low price for a new product to attract customers and gain market share quickly.

Odd-Even Pricing

A psychological pricing strategy where prices are set to just below a whole number to make the price appear significantly lower to consumers.

Deceptive Pricing Practices

Techniques used by sellers to mislead consumers about the true price of a product, making it seem cheaper than it actually is.

Retainer Fee

An upfront cost paid to secure the services of a consultant, freelancer, lawyer, or other professional for a specified period of time.