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Goods with close substitutes tend to have more elastic demands than do goods without close substitutes.
Brand Image
The perception of a brand in the minds of consumers, shaped by branding, marketing, and experiences with the brand's products or services.
Glocalization
The practice of conducting business according to both local and global considerations, blending global integration with local adaptation.
Regional Consumer Needs
Refers to the specific preferences, demands, and requirements for products and services within a distinct geographic area.
Marketing Strategies
The comprehensive plan formulated by a company to identify and communicate to a target audience, and persuade them to buy its products or services.
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