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Figure 6-12
-Refer to Figure 6-12.Which of the following is correct?
Rate of Diffusion
The speed at which a new product, service, or innovation spreads across a market or society.
Highly Complex Innovations
Innovations that are sophisticated and involve a high degree of technical advancement or complex combinations of technologies and processes.
Inter-consumer Communications
The exchange of information, opinions, or feedback among consumers regarding products, services, or brands.
Innovator Segment
The innovator segment refers to a portion of the market consisting of consumers who are the first to adopt new products or technologies.
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