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All else equal,what happens to consumer surplus if the price of a good decreases?
Social Media
Platforms and websites that enable users to create and share content or participate in social networking.
Ultimate Consumers
The final buyers or users of products and services for personal, non-business use.
Promotional Mix
The combination of advertising, personal selling, sales promotion, public relations, and direct marketing methods used to reach target customers and achieve marketing goals.
Pull Strategy
A marketing strategy designed to create demand for products directly from consumers, leading retailers to stock the product due to increased consumer demand.
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