Use the following graph shown to fill in the table that follows. 
Definitions:
Functional Needs
The basic or practical needs that a product or service fulfills for the customer.
Affective Component
A component of attitude that reflects what a person feels about the issue at hand—his or her like or dislike of something.
Psychological
Pertaining to the mind or mental processes, affecting or involving the psychological state.
Lululemon Customers
Lululemon customers are individuals or groups who purchase athletic apparel and accessories from the Lululemon brand, known for its yoga and fitness-related products.
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