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When a good is rival in consumption,
Nonmedia Social Factors
Influences on society and individuals that originate outside of media sources, such as family, education, and socio-economic status.
Sociologists
Experts who study social behavior, society, patterns of social relationships, social interaction, and culture.
Mass Media
Forms of communication designed to reach large audiences through mediums like television, radio, newspapers, and the internet.
Americans
People from the United States of America or pertaining to characteristics of the country and its inhabitants.
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