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When average cost is greater than marginal cost, marginal cost must be
Opinion Leaders
Individuals who have significant influence on the opinions, attitudes, and behaviors of others within their community or social network.
Socially Active
Describes individuals or entities that are highly engaged in social activities or social networks.
Homophily
The tendency of individuals to associate and bond with similar others, including similarities in beliefs, values, and social status.
Surrogate Consumer
An individual who is hired or appointed to make purchase decisions on behalf of another person, often due to the original consumer's lack of time or expertise.
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