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A firm is currently producing 100 units of output per day. The manager reports to the owner that producing the 100th unit costs the firm $5. The firm can sell the unit for $6. The firm should produce more than 100 units in order to maximize its profits (or minimize its losses).
Role-Playing
A teaching or training technique that involves acting out situations or assuming the roles of characters to simulate real-life scenarios.
Cognitive Dissonance Theory
The theory that we act to reduce the discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent. For example, when our awareness of our attitudes and of our actions clash, we can reduce the resulting dissonance by changing our attitudes.
Cognitive Dissonance
The mental discomfort experienced by a person who holds contradictory beliefs, ideas, or values at the same time.
Situational Attribution
The process of assigning the cause of behavior to environmental factors rather than to internal traits or motivations.
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