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Because a Monopolist Must Lower Its Price in Order to Sell

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Because a monopolist must lower its price in order to sell another unit of output,

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Definitions:

Market Segmentation

The process of dividing a broad consumer or business market into sub-groups of consumers or segments based on shared characteristics.

Process

A series of actions or steps taken in order to achieve a particular end.

Mass Customization

A strategy that combines the low costs of mass production with the flexibility of individual customization.

Build-to-order

A production approach where products are not made until an order is received, allowing for high customization and minimizing inventory costs.

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