Examlex
For a firm to price discriminate,
Attitude Accessibility
The ease with which an attitude can be activated from memory, influencing the speed and strength of attitudinal responses.
Direct Experience
Knowledge or skill gained through direct involvement in or exposure to events or activities.
Predicting Behavior
The process of forecasting future actions based on past and present information, often employed in psychology and behavioral science.
Significant Others
Individuals who have a significant influence on one's life, often a partner, family member, or close friend.
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