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Policymakers have generally come to accept the view that advertising enhances the efficiency of markets.
Disposable Income
Funds households are left with for saving or expenditure after income taxes are taken out.
APC (Average Propensity to Consume)
The fraction of income that is spent on consumption as opposed to savings.
Disposable Income
The amount of money available to households for making purchases and savings after the removal of income taxes.
Saving
The act of setting aside a portion of current income for future use, or the portion of income not spent on current expenditures.
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