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The two types of imperfectly competitive markets are
Antecedent States
Internal states or conditions of consumers that influence their decision-making processes before they make a purchase.
Consumer Involvement
The degree of interest and personal relevance that a consumer perceives in a product or service.
Product Knowledge
An understanding of a product's features, benefits, and uses, which is crucial for effective sales and marketing.
Extended Problem Solving
A consumer behavior process used in situations involving high risk and extensive evaluation before making a purchase decision.
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