When Consumers Are Exposed to Additional Choices That Result from the Introduction

question 507

Multiple Choice

When consumers are exposed to additional choices that result from the introduction of a new product,

• A)their satisfaction is likely to be lowered as a result of their having to make additional choices.
• B)a product-variety externality is said to occur.
• C)an advertising externality is said to occur.
• D)consumers are likely to experience negative consumption externalities.

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Definitions:

Motivates

drives individuals or groups to act in a certain way or to pursue specific goals, often by providing incentives or reasons.

Hygiene Factors

Elements related to job satisfaction which, if absent, can lead to dissatisfaction but do not necessarily motivate employees if present, such as company policies and working conditions.

Herzberg's Motivation-Hygiene Theory

A theory suggesting that job satisfaction and dissatisfaction arise from different sets of factors, where motivation factors increase satisfaction and hygiene factors prevent dissatisfaction.

Motivation

Refers to the factors and forces that drive an individual to engage in particular behaviors or pursue certain goals.