Which of the Following Statements Regarding Brand Names in Advertising

question 297

Multiple Choice

Which of the following statements regarding brand names in advertising is not correct?

• A)Brand names provide consumers with information about quality when quality cannot be easily judged in advance of purchase.
• B)Brand names give firms an incentive to maintain high quality to maintain the reputation of the firm.
• C)Brand names allow firms to produce and sell inferior products in the long run since people will continue to purchase the brand-name product.
• D)Brand names can cause consumers to perceive differences in products that do not actually exist.

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Definitions:

Social Expectancies

Presumptions or anticipations about the behaviors that are deemed acceptable or normal within a social context or group.

Self-Fulfilling Prophecy

A belief or expectation that influences actions in a way that causes the belief to become a reality.

Accuracy Moderator

A variable that can influence the correlation between two measures, potentially affecting the precision of outcomes or predictions.

Judgeability Phenomena

The tendency for observers to make judgments or assumptions about others' traits or characteristics, often based on limited information.