Which of the Following Statements Is Correct

question 119

Multiple Choice

Which of the following statements is correct?

• A)The more similar Firm A's product is to Firm B's product, the more likely Firm A is to advertise.
• B)Monopolistically competitive firms advertise in order to increase the elasticity of the demand curve they face.
• C)According to the signaling theory, the more product information an advertisement contains the more effective it is.
• D)Brand names may help consumers if they provide information about the quality of a product when acquiring such information is difficult.

---

Definitions:

Goodwill

An intangible asset representing the excess value paid for a company over its net assets at the time of acquisition.

Patent

A legal document granted by the government providing an inventor exclusive rights to manufacture, use, or sell an invention for a certain number of years.

Trade Name

A commercial name or designation used to identify a company or product in the market, which may or may not be registered as a trademark.

Exchange Transaction

A trade or swap of goods, services, or financial assets in the business or financial markets.