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Scenario 19-2
Travis, a student at a community college, is considering what he should do for summer employment. Two recruiters show up at his school in search of summer workers. Recruiter A is looking for workers to help a disaster relief agency distribute food aid in Africa. Recruiter B is looking for custodial help to clean motel rooms in a motel located near the entrance to a famous national park.
-Refer to Scenario 19-2. Travis is carefully considering the options that each recruiter presents. On the basis of knowledge obtained in his economics class, Travis concludes that
Exposure
The act of making something visible or subjecting someone to an experience or influence.
Attention
The mental ability to focus on a single element of one's surroundings while disregarding other stimuli.
Weber's Law
A principle of perception that states the change in a stimulus that will be just noticeable is a constant ratio of the original stimulus.
Psychophysics
The scientific study of the relationship between physical stimuli and the sensations and perceptions they produce in the human mind.
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