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Figure 20-1
Number of Poor
-Refer to Figure 20-1.Between 1965 and 2001,during recessions (the shaded bars) the number of individuals in poverty has
Publicity
An aspect of public relations consisting of any message about your company communicated through the mass media that you do not pay for.
Mass Media
Various forms of communication channels, such as television, radio, newspapers, and the internet, that reach a large audience simultaneously.
Customer-oriented Pricing
A pricing strategy that considers the perceived value of the product or service to the customer rather than solely the cost of production.
Internal-oriented Pricing
Pricing strategy focusing on internal factors such as production costs and profit margins rather than market demand or competition prices.
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